Tracy Bowie
The Marketing Maven
“So many designers and manufacturers think of IIDEX as their show and our team works to honour that sense of ownership. It’s very personal, like planning a party for 15,000 and hoping that each and every one shows up and has a memorable time.”
As Vice President of IIDEX, Tracy oversees the sales, marketing, operations and administration of IIDEX including liaison with the show owner, Associations of Registered Interior Designers of Ontario (ARIDO). Tracy’s areas of expertise include sales management, contract design furniture, lighting, marketing and the design industry in Canada.
tbowie@iidexneocon.com
416.960.4518
Tracy has worked in the design and architecture industry in Canada for her most of her career. She has two years of management training at real estate developer, Bramalea Limited; eleven years as Director of Marketing and Leasing at Designers Walk (Canada’s largest design centre) and eleven years working on all aspects of show management for IIDEX (Canada’s largest trade show and conference for the design, construction and management of the built environment).
Separate from MMPI, Tracy has taught a course on Showroom Management at Centennial College. She is a board member at Interior Designers of Canada Foundation (IDCF) and a member of the Ryerson University Interior Design Program Advisory Committee. Tracy also works with the Association of Registered Interior Designers of Ontario Special Events Committee and Industry Alliance.
Her extensive list of community work includes the Canadian Cancer Society, Scouts Canada, Norseman JMS School Council, Laura Hill Tennis Club, Ontario Heart & Stroke Foundation, The Furniture Bank, Habitat for Humanity, Humber Valley Hockey Association, Toronto Eagles Hockey Association, Etobicoke Dolphins Hockey Association, Daily Bread Food Bank, Casey House and Fife House.
Tracy married Guy, her high school sweetheart, after graduating from Queen’s University in 1983 with a Bachelor of Arts in Urban Geography. She is the mother of three sons plus the newest addition, her Boston terrier puppy.
